Amsterdam’s KeyWI raises funds from the Graduate Entrepreneur Fund for its AI-powered digital marketing assistant

Based in Rotterdam Graduate Entrepreneur Fund announced to have invested an undisclosed amount in a pre-seed funding round in Amsterdam KeyWIa software tool that provides keyword insights to increase organic search traffic.

From stimulating innovation to improving societal development, entrepreneurship is important for several reasons. And every year, thousands of new innovations are launched by universities across Europe.

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However, few can convert these innovations into commercial successes. And that’s partly because of the lack of funding and customers. The Graduate Entrepreneur Fund aims to change that.

About KeyWI Digital Marketing Assistant

Online marketing plays a vital role in scaling a business. This increases the visibility of a website and gets more visits. And this is where Search Engine Marketing can help a business grow organically.

Founded in 2021 by Daan Vermunt, Donald Martens and Sam van Houten, KeyWI offers AI-powered digital marketing support tools for SMBs worldwide. The startup claims to directly grow businesses by creating content and ads, both organic and paid, in search engines.

With KeyWI’s Search Engine Optimization (SEO) tool, a business can create content directly with “small” weekly custom tasks and measure its performance. The software can handle any language and any location by analyzing keywords and opportunities in the local market.

Factors such as language interpretation or industry knowledge are no longer an issue as KeyWI examines local data sources, the company claims.

After completing a task, the software continues to measure results and informs businesses where they are growing and where they are not. KeyWI learns from these results and is able to generate better tasks over time.

Additionally, the analytics section provides a performance overview of a website where all related data sources are displayed in an analytics dashboard. In addition, users always have access to historical data to present better results.

Currently, the company’s tool is used by over 35 digital marketing agencies. It provides them with data-driven insights to optimize their search engine visibility and further improve the digital assistant.‍‍

About the Graduate Entrepreneurs Fund

Graduate Entrepreneur is an initiative of a group of influential and deserved alumni of Erasmus University of Rotterdam, Erasmus MCand the Delft University of Technology. The initiative was announced on April 8, 2021.

The fund is managed by the fund management team, consisting of Auke van den Hout, Angela Pellaupessy, Ludolf Stavenga and Nienke Roef, who work with a team of students from Delft and Rotterdam. In addition to funding, graduates offer coaching and access to a large network.

The Graduate Entrepreneur Fund focuses on investing in companies that develop technologies for which the universities of Delft and Rotterdam are known, including medical technologies, logistics and artificial intelligence (AI). The investment requirement of the Fund is that at least one of the founders must have studied or worked at Delft University of Technology, Erasmus MC or Erasmus University Rotterdam.

According to a statement from Graduate Entrepreneur, “The KeyWI team has shown the potential of their product by attracting a growing number of customers while improving the quality of their ideas. By emphasizing the ease of use of the AI assistant, we believe that many companies can benefit from the information provided by KeyWI to increase their sales.”

Graduate Entrepreneur invests in the first phase with tickets starting at €50,000. For these investments, the Fund works with a special team of students who identify these startups. At the seed and Series A stage, the fund invests tickets up to €2 million, which are managed by its fund management team.

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