Anonymous businessman launches ‘Emerging Pakistan’ campaign on London buses

The ‘Emerging Pakistan’ campaign features photos of PML-N supremo Nawaz Sharif and Prime Minister Shehbaz Sharif on London buses. – Journalist
  • The ‘Emerging Pakistan’ campaign features photos of PML-N supremo Nawaz Sharif and Prime Minister Shehbaz Sharif on London buses.
  • The bus campaign that started on Wednesday will continue for a month.
  • The businessman says he would prefer anonymity because he wanted the highlight to be on Pakistan and not him as an individual.

LONDON: A British Pakistani businessman has launched 150 iconic red double-decker buses bearing the slogan ‘Emerging Pakistan’ with pictures of Pakistani Prime Minister Shehbaz Sharif and PML-N supremo Nawaz Sharif.

The bus campaign started on Wednesday and will continue for a month. It is estimated that tens of thousands of people around a wide network of London will be able to see these buses bearing the Pakistani flag, Pakistan’s emerging slogan and pictures of Nawaz Sharif and Shehbaz Sharif.

Around 150 buses will run on London’s 43 busiest routes spanning the length and breadth of the city. These buses run on busy routes from morning until midnight in both directions.

The businessman, who spoke on condition of anonymity, said: “This ultimate branding campaign of Pakistan is taking place under the banner ‘Emerging Pakistan’ and will continue for four weeks during which dozens of Thousands of people will get to experience Pakistan through London’s iconic buses every day. We believe there will be millions who will have seen these buses by the end of the campaign.

Leading London advertising agencies estimated that this type of campaign would cost around £100,000 to sponsor.

The businessman said he would prefer anonymity because he wanted the focus to be on Pakistan and not on him as an individual.

“In this divisive time, I wanted to pay tribute to Pakistan and remind everyone that the brand ‘Emerging Pakistan’ was launched by the PML-N government 2013-2018 when Pakistan’s GDP growth rate reached 6% and Pakistan was officially listed in the Morgan Stanley Emerging Markets Indices,” the businessman said.

The businessman believes that Shehbaz Sharif is a “tremendous leader and the meteoric development of Punjab” was a “testament” of his abilities.

“The province has witnessed revolutionary development in the areas of modern infrastructure and governance. Shehbaz Sharif brought billions of investments to Punjab and in a decade took the province forward 50 years with Lahore as its crown jewel. If given the lead, I am confident that he can revolutionize Pakistan as he did in the case of Punjab,” he said.

Asked about the political implications of the campaign, he replied that as an “apolitical businessman” he considered Shehbaz Sharif a “mentor” and admired his “hard work and achievements”.

“Regardless of his political affiliations, a man of his caliber and background deserves our support and appreciation,” he said.

The British Pakistani businessman said the bus campaign was aimed at reintroducing foreign investment to Pakistan.

“Pakistan needs investment and stability. When there is mature and stable leadership in Pakistan, investments will follow and Pakistan will emerge as a powerful nation gradually realizing its true potential,” he said.

In March 2018, the Pakistan High Commission in London launched similarly themed buses in London to mark the 70th Independence Day.

These fully packed double decker buses had showcased the pristine beauty of Pakistan with its highest peaks, stunning landscapes, rare wildlife, monuments representing ancient civilization, magnificent architecture and rich and diverse culture.

The Pakistan High Commission confirmed that it did not launch the latest bus campaign and did not know who the sponsor of the latest campaign was.

Comments are closed.