Entrepreneur Supriya Paul on his vision to empower young people with Josh Talks
Supriya Paul, co-founder of Josh Talks, a media platform, precise, the startup was launched in 2015 with a vision to help the public of level II and III cities have access to appropriate role models, learn from them and work on their own journey.
âWhen we started, we were in college. At that point, we had just graduated and we were naÃ¯ve. We didn’t know where to start, which is why we chose events as the primary medium for the Josh Talks. However, the goal was to help someone who is from a small town or city in India, does not speak English fluently, does not have access to the right kind of role models or the right kind of role. education, professional development jobs, etc. at how can we be that older brother who creates this whole ecosystem for them,” she says.
Supriya Paul, co-founder of Josh Talks [Image Credit: 100X Entrepreneur Podcast]
However, the startup realized that the events were not reaching the desired audience and therefore rotated their model to focus only on the speaker and content.
Speaking on the recent episode of 100X Entrepreneur Podcast, she said, âIt was like replacing the college version of TEDx by hosting Josh Talks on campus instead. But in doing this, we realized that we are not affecting the audience that we really want to make an impact. The people who came to the events, or could afford a ticket or a trip, were, again, level I students in India, who had access to the infrastructure we wanted to create. ”
Apart from that, Supriya explained that the event was meant to focus on the content, but it brought in several other aspects such as event management, which led to the focus on several things.
So Josh Talks decided to pivot and move away from this model altogether to a studio shot model where the focus remains only on the speaker and its content.
Change of focus and operations
Co-founded by Supriya and Shobhit Banga, Josh Talks provides the content to inform and develop young people in India. Its mission is to address the problems faced by young people regarding jobs, career opportunities and skills acquisition.
In 2017, the platform pivoted its event model to focus on speaker and content. Today, its content is available in 10 regional languages.
âFor the past year, we’ve been working on Josh Skill, which is basically building infrastructure for the audience. Once they’ve seen a story or experienced a new show and feel inspired to start their own journey, the platform will teach essential skills that can help you find a job. We started with basic skills like spoken English and personality development, and now we are working on introducing other technical skills, âSupriya said.
The co-founder adds that while the startup initially generated its revenue through events and sponsorships, it then changed its model to focus on branded content and advertising and now turns to B2C revenue. She revealed that while the startup recorded around Rs 40,000 in revenue in its first year, it recorded around Rs 10.5 crore last year.
âCOVID has also played a role. When a lot of ad revenue went down, B2B partnerships overall went down for branded content etc. now our goal is also to become completely B2C and focus on this wholey, âshe added.
The startup claims to have over a million app installs and over 100,000 paid users on Josh Skill, and provides career advice to over 500,000 people per month under Josh Kosh.
In this episode of 100X Entrepreneur Podcast, Supriya Paul, co-founder of Josh Talks, revealed her vision and talks about her entrepreneurial journey.
To learn more, listen to the full podcast here
02:18 – Start Josh Talks straight out of college
05:27 – Income growth over time
10:13 – “I think the vulnerability and the purity in the storytelling is what got us here.”
11:52 – What works on YouTube: consistency, authenticity and packaging according to its algorithm
14:55 – Moments of self-doubt
8:11 PM – Basic metrics for Josh: Talks, Skills & Kosh
24:12 – Business goals over the next 2-3 years
25:23 – Recruit and retain quality talent
26:01 – All You Need Is Josh: Inspirational Stories of Courage and Conviction in 21st Century India
27:58 – Defining Work Culture and Core Values ââat Josh Talks
29:25 – Strengths & weaknesses of the two co-founders
31:26 – Connection with Ankur Warikoo as mentor and investor