How technology empowers Indian students to choose suitable career paths at an early stage
Most students and learners in India find it difficult to identify a career of their choice even at university level. How can tech companies help in this regard?
Raj Mruthyunjayappa, President-India, Anthology Inc.
Indian learners and their parents have traditionally taken a conventional stance on career choice. With greater exposure to global education standards, parents and learners are now able to get an overview of the career opportunities available to them and make informed decisions.
The advancement of technology plays a vital role in this new approach. Over the past two years, hundreds of EdTech start-ups have mushroomed across the country, providing greater visibility to learners regarding career choices through increased access to technology. EdTech has also helped introduce the tools learners need to upskill and retrain.
EdTech has made it easier for learners to master topics, connect effectively with their tutors, and easily receive knowledge on a wide variety of topics. So you can see there is a revolution in knowledge sharing. But what about informed career choices? Or for that matter job opportunities? Can technology play a better role in these matters of great importance? Let’s take a look at some of the market numbers to get a fairer idea of the ecosystem.
India’s education market was estimated at $100 billion according to a 2016 KPMG study. The market swelled further north in subsequent years. According to a report by Aspire Circle, a non-profit forum, the Indian education and skills market will reach $313 billion in 2030. The report had pegged the sector at $180 billion for the year 2020. The booming market has placed more emphasis on career guidance and skills training, which is another rapidly growing slice of the pie.
In this regard, EdTech platforms attempt to help learners make their own self-discovery. Previously, students largely followed the suggestions of their parents or teachers, relying less on their own research. EdTech companies are making a lot of changes in this regard.
Let’s take a look at how some of these changes are made. EdTech platforms use artificial intelligence (AI), machine learning (ML) as well as neuro-linguistic programming (NLP) to help learners choose their career path. Various tests and evaluations are carried out in this regard, to arrive at more informed choices. The various tests include an objective analysis and a psychometric analysis during which learners are tested on their aptitude, reasoning and logical ability which enables them to recognize their unique strengths and weaknesses and tastes, if any.
For example, Anthology’s Career and Program Explorer helps learners understand career demand by allowing them to assess their own skills and preparation required for in-demand careers. It also helps them access searchable and updated active job vacancies from various platforms.
The key is to choose a career that not only matches your skills, but your personality as well. It is therefore imperative to understand personality traits. This has never been done before. Anthology’s Occupation Insight provides new opportunities for learners to receive appropriate guidance on how to match their interests and skills with employment options early in their college journey and career.
It is relatively easier to identify your skills and then choose a career. It’s the norm. But it is also important to give importance to character and behavioral traits. For example, there is no point in becoming a scientist if you are not endowed with a high degree of patience. It is better not to become an entrepreneur if your appetite for risk is low. These are the things to look into. The other aspect is the nature of the goals and objectives. A professional in the health sector must have a service orientation. It will be very different from someone who wants to operate in the financial or capital markets sector, which is profit driven.
Anthology believes in embedding career preparation into the learner experience, leveraging data to create personalized career insights for students. Learners should be empowered to prepare for post-graduation by infusing career exploration and preparation throughout their time at the institution through easy-to-understand visualizations and ready-to-use information . Additionally, counselors need to be able to help learners see how the skills they have learned will prepare them for the careers they want.
Knowing about his career path and some of the goals and goals early enough can significantly reduce pain points in his career. Technology plays a big role today in helping achieve this goal and companies like Anthology are at the forefront of helping learners achieve this clarity.