Jar, barrel, pack or carton, how do you prefer beer? The most common searches on the Internet

Chihuahua, Yucatán and Nuevo León are the states where the word beer is most sought after.

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August 6, 2021

3 minutes to read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This Friday August 6, International beer day is celebrated, a party that takes place on the first Friday in August of each year and that arises in a bar in Santa Cruz, California, in 2007 with the idea of ​​thanking the men and women who prepare and serve this drink worldwide.

In this context, Mexico ranks tenth in the world for beer consumption and given its importance in the country, the data analysis agency Rebold presented a study of 513,720 searches related to this drink, carried out by Internet users in Mexico. Topics such as brands, presentations and points of sale are a constant.

Find out more:

the presentation beer in Mexico is one of the most relevant topics, the Pot is positioned as the most recurring user search, (and if it’s cold, much better) with 18.8 %. Cardboard is also of great interest, covering 17.7% of searches, while Barrel covers 17.1%. The 6-Pack and Platter are also high in searches at the bottom of the list, at 10% and 8.6% respectively. It should be noted that in this area the words “Price” and “Places” where these presentations are sold are the most frequently asked questions in this regard.

Image: Rebold

From points of sale the most viewed on the internet, 36% of beer tanks are found, becoming the most frequent search for barley enthusiasts; followed by convenience stores with 24.1% and ending with a few specific supermarkets (Oxxo-24.1%, Walmart-22.5%, Chedraui and Soriana 4.6%).

ADVICE for the sector : If these data are taken into account, developing “Delivery” strategies without intermediaries could bring economic and commercial benefits, thus taking advantage of the opportunity offered by the “new normal”.

Image: Rebold

What state are you looking for more beer in?

But, where is the most research being done on the subject? Logic would say that in places where more beer is consumed, but that’s not always the case. The states in the Mexican Republic where the most searches for “beer” are carried out are:

  1. Chihuahua
  2. Yucatan
  3. New Lion
  4. Queretaro
  5. Campeche

Image: Rebold

Holidays multiply searches

Huge increase in searches on certain holidays including Oktoberfest, Birthdays, Father’s Day, and Christmas.

Thus, from a marketing point of view, this type of analysis helps to create important strategies based on the interests of consumers in Mexico, which helps increase sales for brands and distributors.

Moreover, to satisfy curiosity, Modelo (10.60%) is the most sought-after beer brand on the net, followed by Victoria (9.06%), Corona (9.01%), Ultra (7, 13%), Tecate (4.83%), Pacific (4.29%), Miller (3.75%), Indio (3.73%), Martens (3.34%) and Guiness (3.24%) ).

Image: Rebold

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