New broadcast footage available for Baylor students | Journalism, Public Relations and New Media

By Lexi Masarweh, Communication Student

A new broadcast sequence, which will incorporate current and new courses designed explicitly for the sequence, was recently approved by the university and will be available to Baylor students next fall semester.

faculty members of journalism, public relations and new media Emily Iazzetti, speaker; Amber Adamson, senior journalism lecturer and Bruce Gietzen, student media manager and 33-year veteran of the broadcast industry; developed the broadcast sequence.

The new broadcast journalism track will become the fifth sequence for the Department of Journalism, Public Relations and New Media. Other concentrations offered include public relations, advertising, photojournalism, and editorial. The new sequence will include the core courses that other majors must complete.

“The dean’s office has approved the introduction, the very first class, of what will be a broadcast sequence,” Iazzetti said. “The first is JOU 3315, and the title of this class is Broadcast Writing.”

“Videography for Broadcast Journalism” and “Advanced Reporting/Production for Broadcast” will also be part of the core concentration for the Broadcast Journalism career track.
Gietzen said a committee of faculty studied dozens of schools across Texas and the country that offer broadcast classes to determine how Baylor should structure the new sequence and attract new students.

Adamson said the broadcast track would help the department be more competitive as there has been growing interest in broadcast careers.

Gietzen said more than 40% of prospective students who have visited the JPRNM department over the past five years have expressed an interest in broadcast journalism, and many of them have participated in some type of broadcast or newscast. in their high school before making their choice of university.

“Our role as faculty and staff is to provide multiple experiential opportunities for students, and hopefully one of these will become their passion and then their career path,” Gietzen said. “We are seeing this now with a significant number of our LTVN students.”

Eighty percent of television stations across the country are owned by one of the six companies, Gietzen said.
“A news director for one of these groups told me recently that they had over 2,000 vacancies on their corporate job site, and probably 600 of them were for journalists. and growers,” Gietzen said. “The reality is that jobs are available in broadcast, and every station group is looking for good people to hire. We would like those recruits to be Baylor graduates.

For more information on the broadcast sequence, contact Bruce Gietzen at [email protected]

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