Northampton Business Owner Sings Popular Christmas Song With Choir As Part Of Nationwide ‘Buy Local’ Campaign

A Northampton business owner took part in a nationwide campaign urging the public to buy local this Christmas.

Brooklyn Brownie Co owner John Lashley will take part in the out-of-home campaign run by small business insurance provider Simply Business at more than 100 locations from December 20 through Boxing Day (December 26).

Small business owners across the county – including John – sang with all their hearts to save their businesses.

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Owner of Brooklyn Brownie Co in Northampton, John Lashley.

The choir re-recorded Wizzard’s “I Wish It Could be Christmas Every Day” because they need it to be Christmas every day to stay in business.

John said: “Small businesses are extremely important because they bring a lot of variety to an area and boost the economy by employing people.

“Small businesses are really the heart of the economy and therefore buying locally is extremely important because you are personally helping people pay their mortgages, their bills, feed their families and support their business in general.

“It has been a rough 18-24 month period and Christmas is one of the busiest times of the year – many small businesses will be making a significant portion of their income at Christmas, so this is an important message from everyone. ‘buy local this year. “

The Small Business Choir, commissioned by Simply Business, which has an office in Northampton, features 16 small businesses from across the country, as well as business figures including Tony Robinson OBE, author and vocal champion of the self-employed and The Apprentice. Winner and founder of the Carina Lepore dough bakery.

Lord Sugar is a lead investor in Dough Bakehouse, which has opened its second branch in Beckenham amid the pandemic.

Simply Business CEO Alan Thomas said: “The festive classic ‘I Wish It could be Christmas Everyday’ will be played across the country in the coming weeks as the UK enjoys a period of joy. well-deserved festive. But sentiment among small business owners is likely to be a little darker this Christmas.

“For a third of small businesses, Christmas accounts for over 20% of their annual income – for many owners, they just need it to be Christmas every day if they are to continue to recover from two devastating years.

“They faced the pandemic head-on, overcame supply shortages and adjusted to a new normal. They have shown resilience in abundance and have gone out of their way to stay afloat. But without a strong Christmas trading period, one in five small businesses will shut down for good in 2022.

“It is vital that we support small businesses this Christmas. And if anything, the pandemic served as a further reminder that we should be supporting them all year round. They are the lifeblood of our local communities, and with nearly six million of them in the UK, together they contribute billions of pounds in turnover. They are quite simply the backbone of the economy.

“This Christmas must turn things around after two difficult years and prepare them for a recovery in 2022. But small businesses are for life, not just for Christmas. So at Simply Business, we felt compelled to underscore that by partnering with a host of brilliant small business owners to re-record the Christmas classic “I wish it was Christmas every day”.

According to Simply Business, one in five small and medium-sized businesses (SMEs) don’t expect their business to survive without a great Christmas and more than half of UK SMEs still live in fear of future bottlenecks.

Their studies also found that nearly 43% of UK SMEs are struggling to recover financially from the impact of Covid-19, which has cost SME owners a combined total of over £ 126 billion. loss of income.

Simply Business also states that one in four SMEs say they are “not confident” about the chances of their business in December, despite the importance given to Christmas revenues.

Channel Direct Sales Director Lee Mead added, “At Clear Channel, our goal is to be both a platform for brands and a platform for good. We naturally believe in supporting small businesses and local businesses, helping the Simply Business initiative with our local but national media makes perfect sense. “

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