Small Business Owners Respond to Facebook Crash and Impact

SAN DIEGO (KGTV) – It’s quiet before the dinner rush at Cross Street, a fried chicken restaurant in Kearny Mesa.

Owner Tommy Nguyen says social media is a big part of his small business.

“We rely heavily on our social media to make announcements, run promotions and get lots of online orders,” Nguyen said.

Same goes with Daisy Romero whose El Cholo’s Kid, a handbag company, works virtually with their website and Instagram.

So when the Facebook, WhatsApp and Instagram outage happened on Monday, it created a hurdle.

” It’s the panic ! I think like the rest of the population, we just restarted our phones 12 times thinking something was wrong, ”Romero said.

The apps were down for more than six hours.

“It’s a big part of our promotion. And that’s still a big concern because Instagram has had blackouts before, ”Romero said.

“And, it always happens, if you have a breakdown, you have no sales.”

Things were a bit slower on Cross Street than normal on the day of the blackout.

“This morning I actually asked my manager here, there is definitely some kind of impact,” Nguyen said.

“We don’t know if it was social media that was down or just the weather or whatever. But we were certainly much slower this morning than usual on Monday.

Eventually, Facebook’s apps came back online … allowing people to scroll through posts and images.

The manager of the South San Diego Business Development Center said these apps are essential for small businesses to advertise on a low budget and get those sales.

But that shouldn’t be the only platform these companies should stand on.

“You should have a mailing list somewhere. It shouldn’t just be your friends or Facebook followers, ”said Briana Weisinger, director of the South San Diego Business Development Center.

“Because when these platforms go down or if these platforms change their rules or policies on how they do things, it limits your ability as a business owner to operate. “

Technology is a big help that can create big obstacles.

“The point to remember is, you know, own your information, own your community, own your process,” Romero said.

Both companies ABC 10News spoke with see this as a learning experience.

The owner of Cross Street said the restaurant will rely more on its website for offers, announcements and other activities.

Romero said she sent emails to customers to help them generate sales once she realized the outage was going to be long and created this mailing list for events. like this one.

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