South Korean businessman finds more freedom in Vietnam

Chatting with him, seeing him skillfully driving a motorbike through the streets of Hanoi or eating mom tom (shrimp paste), no one can imagine that he is a foreigner.

With a standard Hanoian accent, using youth slang in a warm, manly voice, Yoon Kyu Hee can impress any local girl with her profound knowledge of Vietnamese culture.

There’s nothing strange about the 26-year-old who spent 20 years living and studying in Vietnam.

The young businessman at work. — Photos courtesy of Yoon Kyu Hee

The parent’s choice

In 1993, just after formal establishment of diplomatic relations between Vietnam and South Korea, Yoon’s father, Yoon Sang II, an energetic businessman, came to Vietnam to try to do business. He then worked on a technical project to produce battery for Tia Sang Battery Joint Stock Company under Viet Nam Chemicals Corporation in Hai Phong.

He originally intended to stay there for six months. But then he realized that the country was a fertile ground for battery development and he decided to establish LAVA Battery Ltd Company in Hanoi.

Yoon Kyu Hee then accompanied his parents to Hanoi in 1999, where he studied from kindergarten to high school. He then studied at the Vietnamese Language Faculty of Busan Foreign Languages ​​University and earned his master’s degree at the Literature Faculty of Ha Noi National University of Education.

Yoon Kyu Hee loves Vietnamese culture.

A few years ago, his parents moved back to South Korea, leaving him to run his mother’s auditing company.

“The Vietnamese have a good sense of humor and affection,” he told the News from Việt Nam. “I know life here very well. So I find no difficulty in living here alone.

Hee said he used to help his mother at work with translations, so he knows business management.

“My mom was a bit supportive at first, then she gradually let me control the situation myself,” Hee said. “I’m proud to say that I inherited my mother’s business with only 30 employees, nothing else.”

Hee said that in addition to learning from his mother’s experience, he has his own way of approaching and retaining customers.

Its customers now include companies from South Korea, Japan, China and Europe.

“I will surely stay in Vietnam for another 20 to 30 years because the country is among the best markets, the politics are stable and the economy is growing,” he said.

hot earth

Hee said he still keeps close contact with dozens of his Vietnamese friends who share the same schools and universities.

Yoon Kyu Hee is seen on a street in Hanoi.

“I think the Vietnamese have a high collective spirit,” he said. “In contrast, young South Koreans now live more for themselves than for the community.

“Vietnamese young people are energetic,” he noted. “They care a lot about other people. They can act very strongly to achieve their goals.

Hee said his ideal girlfriend should be pretty like beauty queens or models, should be tall with long hair, someone he can share the pains and chores with at work.

Hee confessed that he dated several girls but then left.

He can choose a Vietnamese girl if she is the right person.

“The speed of life in Vietnam is slower than in my home country, but Vietnamese always know what to do. I feel happier and freer here, where people are closer to each other,” he said.

He loves Vietnamese cuisine.

Hee is particularly fond of Vietnamese cuisine. He likes to eat bún đậu mắm tôm (vermicelli with fried tofu and shrimp paste).

“People don’t like bún đậu mắm tôm, but I can eat the dish all day and still love it,” he said. “It’s interesting how the prawn paste is added on top of the vermicelli, I think that’s what I like the most. But then when I dip fried tofu into the prawn paste, I change d review: oh no, I like fried tofu the most. »

“So when I eat chả cốm (fried ground pork with young rice), I think: I like chả cốm more! But when I bite nem (fried spring roll), I think I like spring roll the most. Usually when I eat a dish, I think I like that dish the most,” he said.

Whenever a relative or friend from South Korea visits Vietnam, Hee invites them to eat bún đậu mắm tôm. Most of them would find the smell of the paste strong and unpleasant and would not dare to eat it. They would rather use fish sauce with garlic and chilli.

But Hee likes vermicelli and fried tofu with lots of shrimp paste.

“The transition from the taste of shrimp paste to the taste of vermicelli is quite unique,” he said. “It’s a little sweet, a little salty, with the typical strong smell of shrimp and a little greasy from the oil. This is delicious. The restaurant, where I often eat the dish, gives me a big bowl of shrimp paste so I don’t have to ask for more.”

Hee said that when he returned home for military service between 2018 and 2020, and between 2020 and July 2021, when he was unable to come to Vietnam due to the pandemic, he missed a lot. of food.

“Sometimes I missed bún đậu mắm tôm but there is no place offering such a magical dish,” he recalls.

The South Korean businessman suggested that Vietnam can attract more tourists by implementing a more concrete plan for entertainment areas, tourist spots, culinary arts and promoting luxury tourism products such as than golf tours, which will be a “gold mine” for businessmen to stay longer. time.

He said Vietnam should promote golf tourism.

“South Korea is Vietnam’s biggest tourism market, and it’s also the biggest golf tourism market,” he noted. “I believe more South Koreans will come. If someone says they can’t find a place to invest in Vietnam, they must be wrong. They just haven’t found the right place.

Source: Vietnam News

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