Suffolk entrepreneur kicks off with Cologne business – The Suffolk News-Herald
A Suffolk resident brings a new smell of confidence and luxury to Hampton Roads.
Damian Revel opened his own cologne company, Legend’s Avenue. According to Revel, Legend’s Avenue is a path or a place to achieve goals and leave unforgettable impressions on others.
This project has been in the works for quite some time, as he initially planned to release his first fragrance in March 2020 with its release in June. However, he delayed the release due to the pandemic and more than a year later dropped his first fragrance, Addiction, in October 2021, selling over 100 bottles through his online store.
“It exceeded my expectations, especially with the pandemic,” he said. “With the economy the way it is, I didn’t think people were still buying this stuff.”
Ever since Revel was young, cologne has been part of his daily routine when getting ready. He loves when people stop him and compliment him on smelling good. Knowing what a boost of confidence it gives, he wants to allow others to do the same.
“I wanted to create a brand that would redefine luxury and give people confidence,” Revel said. “When people stop you and say, ‘Hey, you smell good’, it energizes you like someone is complimenting your hair or your outfit. I wanted to give this.
Revel has more scents in the works as it plans to release two more colognes this summer and fall. He will release Magnum Opus, which in Latin means great work, and CHESS, which means charming, beautiful, elegant, successful and sexy. He also plans to release his first fragrance for women called Love Affair.
As he seeks to move his business forward, Revel wants to expand his product line. He hopes to get more into fragrances as well as make candles and room diffusers.
To create these fragrances, Revel works with an American perfumer to put together different essential oils and scents to create something new. After letting it macerate or age well, Revel tests the different options and asks others to give their opinion on which is best.
“I usually have an idea of which one I’m going to pick,” he said. “But I want other people to help me make that final decision.”
To learn more, visit legendsavenue.com.