This young biologist and entrepreneur is changing the skin care industry. here’s how
In her warehouse – a term she uses to refer to her lab, office and warehouse – Wendy Ouriel formulates, designs, bottles, packages and ships her skincare products across the country and around the world.
Ouriel is the founder and owner of Oumere, a brand that aims to revolutionize the skincare industry. In the founder’s own words, the “Oumere brand was born out of the need for a skincare renaissance, real skincare that contains only the most potent and effective ingredients.”
Since its launch, Oumere has evolved into a range of products designed to be easily adapted to different skin types and tones. In fact, on her website, Ouriel explains how her stylish products can be used on a wide range of skin types and concerns. Its website is also home to the “Mask of Vanity” blog, which has published bold (albeit controversial, as skincare gurus say) claims about the science behind formulations, efficacy, and ingredients. Whatever the blog, Ouriel’s skincare products deserve a space all their own. There’s a sense of thoughtfulness here: in everything – from glass bottles to unique ingredients (like broccoli sprout extract, ursolic acid, wasabi extract and watermelon seed oil) Systematic Diet – Ouriel designed the line based on her scientific training.
Conceptualize the need
“I was a regular researcher spending time in my college basement with an electron microscope studying Black Widow spiders and during that time suffered from a massive acne breakout.” She looked at specific ingredients in major skincare lines, finding that the presence of essential oils and fragrances may actually make problems worse for users like her. “I knew I had to formulate my own line to fill the void,” she said.
The next step was to put on the hat of a business owner. “I do everything in-house,” says Ouriel. “Today there is a huge gap between the manufacturing of skincare products and the customer. But I still like to stay connected to my end user,” thus outwitting traditional supply chains. It is expensive and time consuming. But it also allows Ouriel to meticulously oversee every aspect of the process. “I feel like it’s a little rebellion against the established way we do skincare,” says Ouriel.
Protect your creative vision
“It was a huge bet, admits Ouriel, but I love bets”. There were challenges along the way: first, changing the customer’s perception of the usability of Oumere products. Traditional skincare lines consist of cream and gel products. The line of Ouriel has none of that. Its moisturizer, for example, comes in an elegant derivative of a round-bottomed bottle. And while that may pique the plot, it also brings the added learning curve of educating the customer away from typical perceptions of what a moisturizer should look like. It’s not easy to achieve without a rigorous marketing strategy (and budget). But in Oumere’s case, Ouriel attributes his success to focusing on high-quality products to building customer loyalty and relying on word of mouth.
Commercially, staying true to its philosophy was another benchmark for Ouriel. “It’s not a complicated business that I run. I wanted it to stay light and simple. And stay true to my core mission of meeting customer needs. However, as the company grew, Ouriel encountered the dilemma of involving external stakeholders, but at the cost of changing its core brand values.
“When you have a great idea, people will want a piece of it and change the way you do things. But you have to believe in yourself. Beware of those who will hijack your creativity. His advice to young entrepreneurs? “Fight hard for what you have created.”