TikTok launches Pulse, the ad revenue sharing program with content creators for the first time

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The reach of TikTok is undeniable. The Chinese social network has revolutionized the world and its growth figures are impressive. Content creators have found a way to create communities on the platform and will soon be able to use it to Generate income by TikTok Pulse , an ad sales program that will help brands reach the audiences they want while benefiting financially. to powerful tiktokers.

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Through a statement the social network explained what it is: “To help brands stay on top of entertainment and culture on TikTok, we are pleased to introduce TikTok Pulse, a new contextual advertising solution that allows advertisers to place your brand next to the main content in the “For You Feed”. TikTok Pulse is designed to give brands the tools and controls to be part of those everyday moments and trends that engage the community.”

The program will launch in the United States in June this year and in other territories in the fall. He is reserved for creators with more than 100,000 followers and advertising will only appear on 4% of platform content; the one with the greatest range. Among the content categories that TikTok Pulse will use are: beauty, fashion, cars, video games and cooking.

The social network explained that the contents will be reviewed before displaying advertisements next to them to ensuring safe environments for brands . Additionally, TikTok Pulse will include metrics measurement tools so brands know exactly how their ads performed.

The arrival of TikTok Pulse represents an important development for the platform which until now had not explored shared advertising revenue patterns with content creators. During the launch phase, content creators will receive 50% of advertising revenue related to their positions.

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